UX Research to decide with evidence, not opinions

User research for teams that need to know what to build, what to fix and in what order. Chile and Latin America.

Companies we have worked with

CornershopClínica AlemanaSodimacOficina VirtualMudango

Decisions this work lets you make

We don't sell methods on their own. We start from the decision you have pending, and the method follows from it. These are the four that come up most often.

What to build first

When there are more ideas in the backlog than development capacity, the list gets ordered by what users are already trying to solve, not by what the team assumes they need.

How we work on it: In-depth interviews, stakeholder interviews, prioritization workshop.

Case studyB2B Discovery: from 15 ideas to 5 prioritized features

What to fix first on the site

Traffic arrives and doesn't convert. Instead of redesigning everything, we identify the concrete breaks in the flow and order them by impact and effort, so development knows where to start.

How we work on it: Heuristic evaluation, usability testing, funnel analysis, heatmaps.

Case studyMalpo: UX audit and mobile-first redesign

Who your customer is, with the team agreeing

When marketing, product and sales describe different customers, each area prioritizes differently. Segmentation and personas work leaves a shared reference for discussing initiatives.

How we work on it: Interviews, surveys, secondary data, user personas.

Case studySodimac: corporate user personas to align teams

Where the service breaks, not just the screen

Some problems aren't in the interface but in the handoff between channels, between pre-sale and post-sale, between what is promised and what happens. That shows up when you map the whole experience.

How we work on it: Contextual interviews, surveys, journey mapping.

Case studyMudango: mixed research in Chile, Colombia and Mexico

What you receive

The format changes with each study, but the criterion is the same: material you can take into a prioritization meeting without having to reinterpret it.

Findings prioritized by severity and business impact, not a flat list of observations.
An impact versus effort matrix, to decide with development what goes into the next cycle.
An executive summary for leadership, separate from the technical detail the team uses.
The deliverables the study calls for: user personas, journey map, heuristic report, survey report.
A closing session with the team to review findings and answer questions.

Each deliverable has a public page explaining what it is, when it helps and how to read it. See the deliverables guide

How we work

Framing

We define what decision needs making and by when. The method follows from that, not the other way around.

Fieldwork

We talk to real users, review the product and cross-check against the data you already have.

Analysis

We order findings by severity and business impact, not by the order they appeared.

Delivery

Report, closing session with the team, and prioritized recommendations for the next cycle.

Why work with us

SXO: SEO and UX Research together

We treat traffic and experience as one problem. SEO brings people in; research explains what happens once they arrive.

For companies without UX teams

Designed for organizations without an internal design team. We work as the external research team, not as a one-off vendor.

The method is published

The methodologies and deliverables we work with are published on this site, with criteria for when each one helps. You can review the method before hiring it.

Service with fixed scope and price

UX Audit

If you need to start with something contained: heuristic evaluation of your product using Nielsen's heuristics and Cugelman's AIM framework, with no user recruitment.

5 to 7 business days
No recruitment
Prioritized report and closing session

See scope and price

Frequently Asked Questions

What decisions can user research help me make?

The four we see most often: what to build first when there are more ideas than development capacity, what to fix first when the site gets traffic but doesn't convert, who the customer is when each area of the company describes them differently, and where the experience breaks when the problem isn't the screen but the service. Each one is documented in a case study on this site.

Do I need to have an internal UX team?

No. The service is designed mainly for companies without an internal design team: we act as the external research team and deliver material in a format your product or development team can use without further translation.

How long does a research project take?

It depends on scope and, above all, on access to users. A UX audit needs no recruitment and takes 5 to 7 business days. A study with real users depends on how long recruitment takes, which is usually the slowest part. We estimate it in the first conversation, with the calendar in front of us.

How do you choose the methodology?

We start from the decision that needs to be made, not from the method. Then we look at three constraints: available time, access to users and budget. Only then do we choose the method. We publish the methodology selector on this site using the same criteria, in case you want to explore it yourself before getting in touch.

What is SXO and why do you mention it?

SXO (Search Experience Optimization) means treating SEO and experience as a single problem. SEO brings traffic; user research explains what happens when that traffic arrives. We mention it because it's how we work, and it isn't the usual combination in this market.

How is a UX consultancy different from a marketing agency?

In the question each one answers. A marketing agency works on traffic and reach. A UX Research consultancy works on why the people who already arrived don't move forward, and what would need to change. They're complementary rather than substitutes.