SEO that starts from research, not from search volume
Technical audit, content and multi-market architecture for companies that need organic traffic to arrive and then do something. Chile and Latin America.
Decisions this work lets you make
We start from the question you have pending about your visibility, not from a checklist of optimizations. These are the four that come up most often.
Whether people find you when they search for what you sell
A site can be well built and still be invisible. It might be an indexation problem, an architecture the crawler can't get through, or content answering a search nobody makes. The first job is knowing which of the three you're in.
How we work on it: Technical audit, crawlability and indexation review, keyword research grounded in user data.
Whether your markets compete against each other in Google
When a brand operates in several countries, each market's pages end up cannibalizing the others and Google picks for you which one to show. Site architecture decides that, not content.
How we work on it: hreflang, per-market URL structure, canonicals.
It's the same work we apply to this site, now in Spanish and English. You can audit it before hiring us.
Whether AI systems cite you or cite someone else
ChatGPT and AI Overviews answer by citing sources. Showing up there depends on how your content is structured and what trust signals it carries, and it's measured differently than a Google position.
How we work on it: Content structure, citability signals, and measurement through repeated sampling rather than a single one-off query.
Whether the traffic that arrives does anything
Ranking higher doesn't help if the page people land on doesn't answer what they came looking for. That's where SEO stops being a search engine problem and becomes an experience problem.
How we work on it: Cross-checking with user research, funnel analysis, landing page review.
It's the part we work on alongside the UX Research service.
What you receive
Scope changes with each project, but the criterion is the same: material your development team can pick up and act on without further translation.
- A technical audit with problems ordered by traffic impact and implementation effort, not by the order they appeared.
- Keyword research built on how your users actually search, not only on search volume.
- A content plan that states which search intent each piece answers.
- Support for your team while the technical and content changes get implemented.
- Measurement defined before we start: rankings, organic traffic, Core Web Vitals, indexation, and what that traffic does once it arrives.
How we work
Diagnosis
Technical and content audit, and what your market is actually searching for.
Prioritization
We order by traffic impact against implementation effort, with your development team at the table.
Implementation
We stay through the changes. We don't hand over a report and disappear.
Measurement
Rankings, organic traffic, Core Web Vitals, and what the traffic does once it lands.
Why work with us
It starts from research
Keyword research leans on how your users search and navigate, not only on what a volume tool returns.
Multi-market
Architecture for brands operating in more than one country, with cross-market cannibalization resolved from the start.
Organic only, and we say so
We don't do SEM. If you need paid media we connect you with the partner we work with. We'd rather say it than sell you something we don't do.
Frequently Asked Questions
What does SEO consulting include?
It includes technical site audit, Core Web Vitals analysis, information architecture review, keyword research based on real user data, content strategy, and implementation support.
How long does it take to see SEO results?
Technical improvements such as speed and indexation can show up within weeks. Sustained organic positioning takes months, not weeks: in the projects we have seen, between three and six, and it depends a good deal on how competitive the sector is and on the initial state of the site.
What is the difference between technical SEO and content SEO?
Technical SEO optimizes site infrastructure (speed, crawlability, schema markup, Core Web Vitals). Content SEO focuses on creating and optimizing content that matches user search intent. Both are complementary.
How do you measure SEO strategy success?
We measure target keyword positions, organic traffic, Core Web Vitals, indexation rate, search result CTR, and most importantly, conversions and business metrics derived from organic traffic.
What makes UXR different from other SEO agencies?
Our SEO strategy is based on UX Research data: we understand what users search for, how they navigate, and what they need. This allows us to create content and optimizations that not only rank but also convert.
Do you work with companies outside Chile?
Yes. We've worked with clients in Chile, Mexico, and the United States. When a brand operates in more than one country, beyond technical and content strategy, we make sure each market's pages don't compete against each other in Google — the same work we apply to our own site, now available in Spanish and English.
Do you do SEO and SEM (paid advertising)?
No. We specialize in SEO — organic traffic. If you need SEM, we can connect you with the partner we regularly work with for paid campaigns.
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Have a pending question about your visibility?
Book a thirty-minute conversation. We look at the state of your site and tell you whether this helps with what you need or not.