Explore our articles on research, strategy, design, and growth.
How search engines work, what you can control without knowing how to code, and where not to spend time or money. Based on Google and Bing official documentation.
A single ChatGPT query isn't enough to know if your brand appears in AI responses. Learn the right method: repeated sampling, Wilson intervals, and measurement cadence.
Resources, critical voices, and open questions from practice, not from hype. Months of reading, attending talks, downloading guides, and testing tools on real projects.
The best free resources for learning UX Research in 2026. Courses, books, tools, and communities recommended by Latin American professionals.
I ran a qualitative study of 21 interviews, which took me two months to analyze by hand, through a Gemini GEM. The codes matched. The situated interpretation did not. What I learned.
Learn to evaluate your website without being a UX expert. 5 practical signs your visitors notice, plus two free tools to review your page today.
Free Q&A session for psychologists, anthropologists, sociologists and social sciences professionals who want to transition into UX Research.
Learn to conduct thematic analysis step by step: from data preparation to theme generation. A practical guide for researchers starting with qualitative analysis in UX Research.
Practical guide for independent consultants: how to adapt heuristic evaluation to the reality of working solo, combining Nielsen with Cugelman's AIM framework and data triangulation.
Learn to create a User Journey Map with the Adaptive Path method. Includes e-commerce example, 2 real case studies, and 4 common mistakes to avoid.
Delivering uncomfortable truths is an essential part of the UX Researcher role. How to communicate negative findings to stakeholders, offer solutions, and maintain credibility.
Learn how to interview stakeholders in UX research. Includes key questions, and how to avoid common mistakes. Practical guide from Chile.
Review and Practical Application of John Whalen's book, diving into the 6 cognitive processes: Vision, Wayfinding, Memory, Language, Decision, and Emotion.
An open letter to Santa from a UX Researcher in Chile: access to users, exploratory freedom, real impact, and time to think. The real pains of UX Research in Latin America.
Choosing the right UX research methodology can be overwhelming with so many options available. This guide shows you the 6 key criteria that UX Research literature recommends for making this decision.
Simple language builds more trust than complex language. Discover how to apply cognitive psychology principles to UX Writing and your product's microcopy.
59% of UX pros use surveys, but most design them wrong. Learn the Survey Octopus method, avoid common biases, and see 2 real-world examples with decision thresholds.
Launch of my first Chrome extension for comprehensive SEO analysis with level-based diagnostics. Free and 100% local tool designed for professionals who need quick audits.
We explore how experience research is evolving: from new measurement frameworks like ICE Index, to immersive innovations and the integration of analytics with qualitative research.
35 methodologies and a question-guided flow to choose the right UX research method based on stage, data, experience, and context.
In digital product and service design, there are many overlapping terms (UX, UI, Research, Product Design, UX Writing). Here I seek to differentiate them with examples to understand 'who does what' and how to collaborate better.
Effective research begins with a clear, well-formulated question. Learn to build UX research questions step by step.
Persuasion in UX must be guided by ethical principles. We explore Cialdini's principles, their power in design, and how to complement them with models that prioritize autonomy and well-being.
Mobile device usage is at its peak, but many designers have questions about how to make mobile apps accessible.
Practical SEO guide for entrepreneurs and non-technical people. Understanding fundamentals to improve search engine visibility.
Strategic decisions, information architecture, and the results of building Cornershop's SEO area from scratch.
The story of how I built and made visible the SEO area at Cornershop, Chile's first unicorn, competing with major E-commerce players.
This time instead of doing a book review, I share the challenge proposed by Daniel Priestley in Entrepreneur Revolution. I never considered myself an entrepreneur, but life has been leading me down that path.
A deep reflection on how we misinterpret strangers and the consequences of our biases when judging others.
Improved second version of the practical workshop where you'll learn to respond to research briefs and choose appropriate methodologies.
A practical challenge to learn how to respond to research briefs and choose appropriate methodologies in real contexts.
Practical strategies to get your entire product team to adopt and use User Personas in their daily work.
SEO and UX are complementary, not opposites. Learn how to combine both to create an attractive, functional, and easy-to-find website.
Preconceived ideas and expectations about UX Research work that changed with experience.
Youngblood and Chesluk propose thinking about the user ecosystem, not just individuals. The book includes 15 archetypes based on relationships between people and objects, with practical cards for teamwork.
Create impactful UX Research reports. Resources for the Present stage: storytelling, deliverables, and stakeholder templates. Communicate value!
Reflection on academic qualitative research and how those learnings apply to the world of UX Research.
Turn data into actionable insights. Resources for the Analyze stage of UX Research: synthesis, affinity, and patterns. Empower your findings now!
Reflections on lifelong learning and its impact on UX Research. Exploring myths about age and learning capabilities.
Interviews or surveys? Learn to choose the right method for the Explore stage of UX Research. Methods guide, note-taking tips, and practical resources.
Free resources that helped me understand UX Research and apply it to work. A curated list of quality resources for your professional development.
Master the Discover stage in UX Research. Find Kick-off templates, research plans, and avoid common mistakes. Start your project successfully!
This is the story about the process carried out to develop User Personas for a retail company, as well as the books, articles, and step-by-step guide to define them.