Sodimac Case Study
Context
Chilean retail leader in construction and home improvement with multi-country LATAM presence, part of Falabella Group.
Challenge
- Define corporate User Personas for the digital team
- Drive adoption across product teams
Process
- Internal team alignment on user definition for clearer initiative prioritization and user-centered design
- Secondary data collection through customer interviews and surveys
- Systematization of quantitative and qualitative data into business-relevant behavior patterns
- Cross-team alignment ensuring Personas addressed key organizational needs
Impact
- Unified understanding of users across teams, improving proposal quality and initiative prioritization
- Clear identification of current and potential market segments
- Defined cross-cutting and differentiating user characteristics