Introduction to UX Research
Learn to research users from scratch
A practical course for entrepreneurs and professionals who want to understand their users and make better design decisions based on evidence.
Course structure
| Module | Title | Learning objectives | Estimated duration |
|---|---|---|---|
| 01 | UX Research Fundamentals: The Value of Listening to Users | Understand what UX Research is and why it is essential. Identify the researcher role. Learn the research cycle. | 1.5-2 hours |
| 02 | Understanding the User's Mind: Psychology and Behavior | Apply cognitive psychology principles to design. Recognize cognitive biases in users and researchers. Design for real mental models. | 2 hours |
| 03 | Strategic Planning: Defining the Problem and Roadmap | Distinguish between generative research (problem space) and evaluative research (solution space). Apply the 6 method-selection criteria in order: research objective, project stage, data type, practical constraints, participant access, and context. Create an actionable research plan. | 2-2.5 hours |
| 04 | Research Methods: Generative and Evaluative in Practice | Conduct discovery interviews and contextual observation for generative research. Facilitate usability tests and apply heuristic evaluations for evaluative research. Select the right method based on project stage and research question. | 2 hours |
| 05 | Quantitative Research Fundamentals | Design valid and reliable surveys. Interpret usability metrics by distinguishing statistical significance from practical significance. Combine quantitative and qualitative data for a complete picture of user behavior. | 2-2.5 hours |
| 06 | Analysis, Synthesis and Communication: From Data to Insight | Analyze qualitative data through thematic analysis: descriptive, interpretive and theoretical coding. Distinguish analysis (identifying patterns in data) from synthesis (turning findings into actionable design insights). Create deliverables and communicate insights to stakeholders. | 2-2.5 hours |
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