Articles about UX Methodology
I ran a qualitative study of 21 interviews, which took me two months to analyze by hand, through a Gemini GEM. The codes matched. The situated interpretation did not. What I learned.
Learn to conduct thematic analysis step by step: from data preparation to theme generation. A practical guide for researchers starting with qualitative analysis in UX Research.
Practical guide for independent consultants: how to adapt heuristic evaluation to the reality of working solo, combining Nielsen with Cugelman's AIM framework and data triangulation.
Learn to create a User Journey Map with the Adaptive Path method. Includes e-commerce example, 2 real case studies, and 4 common mistakes to avoid.
Choosing the right UX research methodology can be overwhelming with so many options available. This guide shows you the 6 key criteria that UX Research literature recommends for making this decision.
59% of UX pros use surveys, but most design them wrong. Learn the Survey Octopus method, avoid common biases, and see 2 real-world examples with decision thresholds.