Articles about SEO
A twelve-day-old domain with no history and no authority, indexed in under twenty-four hours and on page one. This is what happens when you apply your own best practices with nobody to negotiate them with.
How search engines work, what you can control without knowing how to code, and where not to spend time or money. Based on Google and Bing official documentation.
One ChatGPT query isn't enough to know. The method I use: repeat each query 10 times, report a Wilson interval, and measure on a regular cadence.
After years doing SEO at Uber, Cornershop and Clínica Alemana, I built the tool I always wanted: a complete diagnosis, in the browser, without paying for it.
Practical SEO guide for entrepreneurs and non-technical people. Understanding fundamentals to improve search engine visibility.
Strategic decisions, information architecture, and the results of building Cornershop's SEO area from scratch.
The story of how I built and made visible the SEO area at Cornershop, Chile's first unicorn, competing with major E-commerce players.
SEO and UX are complementary, not opposites. Learn how to combine both to create an attractive, functional, and easy-to-find website.