Articles about SEO
How search engines work, what you can control without knowing how to code, and where not to spend time or money. Based on Google and Bing official documentation.
A single ChatGPT query isn't enough to know if your brand appears in AI responses. Learn the right method: repeated sampling, Wilson intervals, and measurement cadence.
Launch of my first Chrome extension for comprehensive SEO analysis with level-based diagnostics. Free and 100% local tool designed for professionals who need quick audits.
Practical SEO guide for entrepreneurs and non-technical people. Understanding fundamentals to improve search engine visibility.
Strategic decisions, information architecture, and the results of building Cornershop's SEO area from scratch.
The story of how I built and made visible the SEO area at Cornershop, Chile's first unicorn, competing with major E-commerce players.
SEO and UX are complementary, not opposites. Learn how to combine both to create an attractive, functional, and easy-to-find website.