How to Tell If Your Brand Shows Up in AI Answers
One ChatGPT query isn't enough to know. The method I use: repeat each query 10 times, report a Wilson interval, and measure on a regular cadence.
SEOAI
Category: AI
Articles about AI
AI and UX Research: how I'm integrating AI into my work (and the resources that have helped me)
Resources, critical voices, and open questions from practice, not from hype. Months of reading, attending talks, downloading guides, and testing tools on real projects.
UX ResearchAITools
I gave an AI a qualitative analysis that had taken me two months. Here's what happened (and what I'm still processing)
I ran a qualitative study of 21 interviews, which took me two months to analyze by hand, through a Gemini GEM. The codes matched. The situated interpretation did not. What I learned.
UX ResearchUX MethodologyReflectionsAI